Unique Selling Propositions For Fashion Business


Any business plan has the three magic letters USP (unique selling proposition). Prior to any new design creation or a series for the season it is essential to brainstorm on the look of the launch collection. This is a quite a process wherein team leaders vouch for various themes and the decision maker finalizes on a project. In a creative field, like fashion designing such management principles are hard to applied. But for survival in this-day competition this is essential.

USP can be a colour, a dress apparel, or simply exquisite dupatta or men’s jhuttis. Dramatic projections on the ramp at a fashion shows are not a reality. This is known to all and hence such creations minus the props are regular sales. It is an extensive work by your marketing team to decide on the launch product. Maintaining the brand is essential. In a desire to augment sales the brand positioning should not be compromised.

Once the brand or the fashion designer has won recognition his reputation is unquestioned. Fashion designing is just not about influencing and begetting customers from Page 3. It’s an era of awareness and to far-reach your sales. Niche clientele is a fleeting lot and succumbs to anything anew. Hence the need to re-invent.

Originality sells! Brand sells! And also distinguished complete works. The mannequin outside your store is impressive but the reality should match. Sizes should be well stocked when you are confident about your sales. Promptness and pro-active customer attending is necessary for business.

Working on the entire look is important. Employ an expert stylist with draping experience to help customers choose the best. Investing in a good advertising agency assures the brand and culminates in sales too.

Planning, research and cultivating new styles goes to maintain a USP. If your USP is cotton and linen then try sequin or pearl embellishments this season. Co-ordinate the same with pointy shoes (a comeback trend) with similar patterning and work. Accessorize well and tie up with leading jewelry brands.

Encourage window shopping, videos on ramp walking and catalogues at reception. Choose a prominent space for hoardings depending on the clientele. Don’t load too much information in print or television. Let the creation speak for itself!

Whether you are a new homeowner, or have been living at your residence for several years, it is never too late to start a winter maintenance routine for your vinyl siding. After all, your home's exterior is 100 percent exposed to the intemperate weather conditions that are known to occur this time of year. These conditions often lead to a long list of home siding damages that can affect your quality of comfort, as well as your bank account.

If you want to avoid costly repairs and replacements, protect your investment, and keep your home looking beautiful, it is necessary to take good care of your siding. In order to alleviate some of the natural wear and tear experienced by siding during the winter, you can implement some easy upkeep and protect your vinyl from inclement winter weather all season long. Continue reading to learn how you can get started.

Vinyl Siding Winter Care

Keep it Clean. Regular cleaning is an important part of winter maintenance. This does not mean you have bundle up in all your winter gear and bear the cold to clean it every week; instead, wash it once a month with a power washer. When using a power washer, be sure to always put it on a low setting to avoid any damage, and if the siding is already damaged, do not use a power washer at all. As for a cleaning medium, use a mix of Trisodium phosphate and soapy water. Simply apply, and then rinse from the top down.

Check for Damage. It is important to always keep an eye out for exterior damage to your home. However, on a routine basis, you need to closely inspect your siding for damages and defects. Catching a small problem early on can save you a lot of time and money. Weekly inspections are a good start, followed by a comprehensive inspection conducted by a professional roof and siding company. When inspecting your siding, look for cracks, gaps, and water damages; but also remember to check weep holes (holes punched in the bottom of siding for drainage purposes) for clogging issues and pest infestations.

Hire a Professional. You are not expected to be a siding expert, so it can be a challenge locating all the possible vulnerabilities and defects on your home. For this reason and more, it is very wise to hire professional siding maintenance on an annual basis to ensure your investment is well-protected. There are thousands of people and businesses that claim to provide this kind of service, but do not be fooled by fly-by-the-night or unqualified companies. Be sure to choose a company that has extensive experience and a good local reputation for quality service.

ADDITIONAL TIPS:

Do not have vinyl siding installed when the outdoor temperatures are below freezing. This can lead to contraction, expansion, and various other related defects. The installation process is a systematic and technical development that requires benign environmental conditions.

Do not paint vinyl siding. Not only does this void most manufacturer warranties, it can end up looking unattractive and unprofessional. Instead, consider cleaning services or overall replacement for best results.

When performing outdoor work like construction, concrete, staining, and anything else that uses heavy chemicals or dyes, it is recommended to cover any vinyl siding that is within range of these kinds of projects. It can lead to discoloration, corrosion, and more.