What is Fashion Trend Forecasting?
Fashion trend forecasting also known as fashion forecasting is the study that focuses on current fashion and predicts the future and upcoming trends. A forecaster focuses on certain key elements like color, fabric, texture, print, graphics, etc. to predict future trends relating to the industry. It applies to all fields of the fashion industry, be it street clothes, ready-to-wear clothes or of any other type. Trend forecasters focus not only on this industry, but also takes into account the viability of other important industries like – automobile, food, literature and home furnishings, etc. to predict the future trend in fashion.
Factors determining the trends:
Popular fashion also called pop fashion, is a volatile market and depends on several external factors. Some of the factors which heavily influence the future trends are-
- Color and Fabric – These are the two most important factors affecting the industry. The forecasters heavily use these two factors to predict the future of fashion.
- Celebrities – This is probably the most influential factor determining the future trends. The Red Carpet is the place to look upon for future trends in fashion.
- The economy of a country – The economy of a country and how much profit the fashion industry incurs in a particular fiscal year also helps in forecasting future trends about fashion design.
These are the most influential factors that determine the future of fashion. Apart from these factors, there are several other socioeconomic reasons that influence the fashion world in a positive or negative way.
Long term forecasting VS Short term Forecasting:
Long term forecasting evaluates certain trends and looks into the past for sources of information. The fashion forecasting in case of long term forecasting lasts over 2 years. Several factors like demographics, climate, major international incidents, consumer expectations, etc heavily influence long term fashion trend forecasting. Long term forecasting is generally carried out by specialized marketing consultants who have certain experience in the field.
Short term forecasting, also known as fad forecasting specializes mainly in predicting near about changes in the future of fashion design. Short term forecasting relies heavily on pop culture and celebrity wear. Certain events like art events, major sports events, some scientific changes also help in short term fashion trend forecasting.
Fashion trend forecasting is very important in the modern world of internet connectivity and accessibility. Without correct and certain forecasts about the fashion world, the production of dresses can be hampered and thus the economy of certain companies can dwindle. Fashion trend forecasting is also very important from a company’s perspective. Not only the forecast helps in mass production but also they affect the overall image of the organization. In this fast era, mistakes in fashion can be very dangerous and harmful.
Responsibility of trend forecasting for a company-
As earlier said, fashion trends heavily influence the economy of a certain organization. Also, the prediction of future trends is a very important role. Women’s fashion is very volatile and changes every few days, unlike men’s fashion which changes only due to a certain specific event. Major companies have their dedicated fashion team that is responsible for forecasting the future possible trends. Marketing experts also play an important role in forecasting future trends. They set up customized advertisements that set up a stronger foothold for a certain type of fashion.
Coachella music festivals and sandy beaches, the waves lapping at your feet, the wind blowing your bohemian hi low skirts and Ariana Grande singing your favorite songs in front of spring crazy millennials. That's right, it's festival season. Lets get in the mood for colorful free spirited boho fashion clothing.
Coachella festival fashion beats to the music of hipster, bohemian grunge fashion where natural recycled fabrics take the lead. Be it flared and swinging gypsy skirts in shades of reds and oranges or recycled sari wrap skirt dresses which you can style in just about any way you want. Coachella is the perfect time to be daring and naughty.
An oversized sheer printed caftan top with a crochet bikini top peeping through the plunging neckline is a street style that can worn with shorts as well. Throw on a halter top with a patchwork midi skirt with chunky platforms and you are a boho fashionista.White embroidered tunics with ripped vintage jeans, colorful malas and gladiator sandals and you are festival hip till the last song.
Floral printed long, feminine sundresses, solid stonewashed strap dresses with combat boots and you're good to rock on. Keep cool and chic with a bikini top paired with contrasting patchwork high waisted cotton harem pants. A pair of colorful sneakers to keep your feet comfortable as you will be standing all day. A hot, April day needs a swimsuit and since many Coachella fans end up at pool parties a one piece paired with a soft flared gypsy hi low skirt is a great choice. A pair of strappy sandals and you are cool, cute and comfortable.
Fringe, cutoff denim shorts paired with saucy, backless tank tops or long palazzo sari pants, mix- match prints and fashion into streetwise hipster chic. Festival fashion outfits that remind us of sunsets and beaches, soft and silken caftan maxi dresses with slits to show off your legs, the daring boho fashionista is earth friendly with her choice of recycled fabrics.
Handmade artisan crafted hemp cotton harem pants and loose flowy cotton tunics are great choices for guys. Stacked beads and the camel tooth or evil eye necklaces give you a Johnny Depp inspired hippy style. Stonewashed cotton tunics look amazing with distressed ripped jeans. Find them in dark and light colors, keeping the buttons open to show off your chest. Mix and match white sheer voile embellished kurtas with harems or jeans to give the edgy boho look.
Rock on to the wild beats of music and pulsing sunsets.